Advertising Degrees
Advertising is part of the chain involved in creating and selling goods to individuals and companies. The other links in the chain include promotions, marketing, sales, and public relations. Once the marketing team has done its work in researching products and segmenting potential customers, advertising professionals work at ways of getting the products seen by the consumer. For the well-qualified professional, working in advertising can be fascinating and very well paid. However it involves hard work, dedication and creativity.
Advertising degrees
Advertising offers careers for those skilled with words, images and audio-visual technology, along with a dose of business sense. While marketing professionals often have a degree in marketing or business, advertising professionals come from such diverse backgrounds as psychology, the liberal arts, journalism or philosophy. Add an advertising degree to your qualifications in graphic design, art, journalism or IT and you should be in an excellent position to go far in advertising. Your advertising degree should cover the following areas:
• marketing
• consumer behavior
• market research
• sales
• communication methods and technology
• visual communication.
You can even pursue an advertising degree online while you work.
Careers in advertising
For those with persistence and a persuasive tongue, working on the front line in advertising sales can be a lucrative and worthwhile career. The highest 10 percent of advertising sales agents earned more than $89,720 a year in 2004. Median annual earnings in May 2004 were $63,610 for advertising and promotions managers, $87,640 for marketing managers, $84,220 sales managers, and $70,000 for public relations managers.
What can you do with a Degree in Advertising?
Account Coordinator
Account Executive
Advertising Production Manager
Advertising Sales Person
Assistant Account Executive
Assistant Media Buyer
Assistant Media Planner
Brand Manager
Brand/Product Assistant
Buyer Trainee
Computer Graphic Artist
Concert Promoter
Copywriter
Creative Director
Field Coordinator — Market Research
Internet Marketer
Marketing and Sales Development Coordinator
Promotion Assistant
Promotions Manager
Research Assistant
Research Assistant
Sales
Sales Assistant
Sales Trainee
Specialist — Direct Marketing
Store Management Trainee
